Dr. Andy King conducts research in strategic health communication, focusing on campaign design and evaluation. His work advances applied communication theorizing relevant to message design and message processing in health-related contexts, with the goal of contributing to improving public health through evidence-based practice. Much of his research has looked at the role of visual imagery and its influence in strategic health messages, as well as understanding how people interact with and navigate the public health communication environment. He has published over 50 peer-reviewed journal articles in outlets including Journal of Health Communication, Cancer Epidemiology, Risk Analysis, Journal of Communication and Health Communication and has received research funding from the Health Resources and Services Administration, the National Institutes of Health, and the United States Department of Agriculture. He serves on the editorial boards for Communication Monographs and Journal of Health Communication and as the Associate Editor-in-Chief of Health Communication.